Should be clear it’s not a charity.
We must create emotional connection, without over the top sad approach though.
It can’t be similar to investments platforms.
Should deliver more than just interest.
We apply a survey using Google forms majority in facebook groups with subject as entrepreneurship, business organizations who provide humanitarian services, and other profiles sketched during our meeting. We take care to using terms as donations to help the interviewed understand the questions. This is what we discover:
already made donations
already support social business
would use an online platforms for investments
financially support only if they know the project
After the presentation for stakeholders and other seniors UX designers we collected different perceptions and even though the Bootcamp was finished I decide go through a second iteration follow the the learning with the process and possible improvements collect from this.
The solution to facilitate the connection between people and business is just a part of the all activities developed by Yunus. I decided create a sub-brand in order to keep the brand architecture organized and avoid misunderstandings about the company.
I suggested start with onboarding tutorial showing the key benefits in a progressive way reaching the sign up (or skip straight to the app). The sign up for this app is optional.
There are two types of content that is updated and tracked by the user: short facts about social causes, and disclosure of news business open for investments. That content is show in a news feed solution.
This area is simple and focused on the linear and conducted flow. Based on the Hick–Hyman law, there’s limited options making the decision easier for the user.
Here the user can track the social business he invested in a timeline. The idea is reinforce the aspect of continuous improvement. Fact that pop it out during our research.
The user can easily check his past transactions and check the overview of his activity. Also its possible select which causes he want to follow in the feed.